Why Energy Price Intelligence Exists
Every day, wholesale energy markets generate vast amounts of information.
Prices move. Storage levels change. Wind forecasts are revised. LNG cargoes arrive. Market commentary is published.
Yet organisations still face the same commercial question:
Many organisations explain what the market has done. Far fewer focus on translating those developments into a structured framework for decision-making across the full energy market.
Energy Price Intelligence was created to bridge that gap — combining market data, fundamental analysis and commercial experience to turn market information into practical, decision-relevant intelligence for buyers, suppliers, generators, traders, investors and technology providers.
Independent
Free from supplier commission, proprietary trading positions and transaction-based incentives.
Evidence-based
Grounded in market data, fundamentals and transparent analytical reasoning rather than headlines or speculation.
Commercially relevant
Focused on the risks, timing questions and decisions organisations actually need to address.
Designed for decision makers
Helping procurement teams, brokers and advisers understand not only what the market is doing, but what it may mean.
Our purpose is to help the full energy market — buyers, suppliers, generators, traders, investors and technology providers — make better decisions through independent, explainable market intelligence.
Independent market intelligence for decisions people can understand, explain and defend.
Independent of the transaction. On the side of the decision-maker.
Experience
25+
years in wholesale energy markets
Tony Jordan
Founder, Energy Price Intelligence
Tony Jordan is the founder of Energy Price Intelligence and an energy-market intelligence adviser. His work connects market evidence, analytical judgement, technology and clear communication to help organisations make better-informed energy decisions.
EPI was created to fill the gap between the amount of market information available and the amount of genuinely independent decision support people receive.
He has been quoted by national and industry media on energy market developments. EPI has no supplier commission, trading position or transaction-based incentive attached to its analysis — Tony's only obligation is to help organisations make better commercial decisions.
Why EPI Exists
Organisations make significant commercial decisions based on wholesale energy markets, yet much of the available commentary is produced by businesses with a direct interest in the resulting transaction.
EPI was established to offer an alternative: independent analysis designed to help organisations observe the market, interpret its implications and decide with greater confidence — whether that means acting, waiting, partial action or no action at all.
EPI has no supplier commission, trading position or transaction-based incentive attached to its market analysis. Our revenue comes entirely from the organisations that use our analysis — which means our only obligation is to get it right.
How EPI handles evidence and uncertainty
EPI separates facts from interpretation, validates market prices and source dates, states material limitations and does not present forecasts as guarantees.
The EPI approach
Observe
Track the prices, fundamentals and events shaping wholesale energy markets.
Interpret
Assess what those movements mean for risk, value and procurement strategy.
Decide
Translate intelligence into clearer commercial decisions and client conversations.
Scenario construction
Multiple supply, demand and geopolitical scenarios built from first principles.
Scenario assessment
Each scenario is assessed based on current market evidence and analyst judgement.
Fair value derivation
An EPI Fair Value™ range is derived and updated as conditions evolve.
Procurement application
EPI Fair Value™ outputs are translated into actionable guidance for procurement teams.
EPI Fair Value™ Framework
EPI's analysis is built on EPI Fair Value™ — the independent analytical framework used to calculate EPI Fair Value™. Rather than predicting a single price outcome, EPI Fair Value™ maps a range of plausible market scenarios, assesses each against current market evidence, and derives a fair value range that reflects genuine uncertainty.
Read more about EPI Fair Value™