Experience
25+
years in wholesale energy markets
Tony Jordan
Founder, Energy Price Intelligence
Tony Jordan has spent more than 25 years working in UK wholesale energy markets. As a former Operational Director, he developed deep expertise in wholesale market procurement, pricing strategy, and flexible buying approaches — working across the full spectrum of gas and power market dynamics.
Tony is a recognised specialist in flexible procurement strategies, probability-weighted market analysis, and the commercial advisory that helps energy buyers make better decisions in volatile markets. His commentary and analysis have been quoted by national and industry media.
He founded Energy Price Intelligence to bring genuinely independent wholesale market intelligence to the organisations that need it most — energy brokers, procurement teams, consultancies, and commercial buyers who deserve analysis that is written for them, not for the market.
Why EPI Exists
The UK wholesale energy market is complex, volatile, and consequential. For the organisations that buy energy — manufacturers, retailers, public sector bodies, property companies — the decisions made at procurement are worth millions of pounds over a contract period. Yet most of the analysis available to buyers comes from parties with a commercial interest in the outcome.
Brokers earn commission when contracts are signed. Suppliers benefit when buyers fix at the wrong time. Trading desks have their own positions to manage. In this environment, truly independent analysis is rare — and genuinely valuable.
EPI was established to fill that gap. We provide wholesale market intelligence and procurement advisory services with no affiliations to any energy supplier, broker, or trading house. Our revenue comes entirely from the organisations that use our analysis — which means our only obligation is to get it right.
Scenario construction
Multiple supply, demand and geopolitical scenarios built from first principles.
Probability weighting
Each scenario is assigned a probability based on current market evidence and analyst judgement.
Fair value derivation
A probability-weighted fair value range is derived, updated weekly as conditions evolve.
Procurement application
PWFV outputs are translated into actionable buy/hold/fix guidance for procurement teams.
The PWFV Framework
EPI's analysis is built on the Probability-Weighted Fair Value (PWFV) methodology — a structured approach to wholesale energy market valuation that replaces point forecasts with probability-weighted scenario analysis. Rather than predicting a single price outcome, PWFV maps a range of plausible market scenarios, assigns probabilities to each, and derives a fair value range that reflects genuine uncertainty.
Read more about PWFV